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Property Photos Are Vital To A Successful Sale
By
DeLena
Ciamacco
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Jan 17, 2012
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Listing your home for sale is the start of a journey that can go smoothly, if you take some necessary steps to make your home appealing to the right audience. Of course, it can also be a lesson in frustration.
These days most of the shopping for homes is done online. Much like how we get online to compare items in different stores or to view the latest top trends, we immediately are drawn to the images to see what suites our taste. That means that images (both photos and video) are rapidly becoming the most popular form of marketing tools to entice potential buyers.
The adage is, a photo is with a thousand words. In fact, they could be worth the sale of your home because images sell. You wouldn’t buy a car without seeing it first, right? Whether viewing initially in person, which involves scheduling time and location, or as seen online in the form of a photo, or photos, which is convenient and can be done on your own time, which appeals to you more?
Also, think about the commercial market. Ads on TV and in print are always selling a concept about how consumers will feel, look, and benefit from buying a particular product. When it comes to selling a home, however, some sellers aren't as concerned with how their home is pictured and that can cause the home to stay on the market longer or, worse, generate little or no interest.
With the Internet filled with a sea of homes and sellers everywhere vying for attention from buyers, it only makes sense to make the online pho |
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tos scream, "I am a must-see home. I won't last long in this market." It is the job of the seller to make sure their home they are trying to sell makes that statement, otherwise, their home is just another home on the market like all the others.
But, too often, fatal mistakes are made on behalf of the realtor selling your home. Professional pictures and video aren't taken. Instead, a point-and-shoot camera is quickly grabbed and put to work. This is a “no-no”. For that reason, we have a professional photographer, with a professional digital camera, go in to each of my listings to survey the home and take photos from every angle to get the best possible image to showcase each room and exterior feature of the home. It's about making your home look its best-just like getting dolled up for a first date.
We strongly advise sellers to make their home look spectacular from top to bottom. Many times, sellers may ask if we can “doctor-up” a photo. It is a touchy subject because if the touch-up goes too far, you might find that potential buyers are turned off or even angry about what they see when they arrive at your home. Moreover, sellers, make your home look amazing-FOR REAL.
Making a home picture (and video) perfect is about showcasing it, preferably, with home staging completed. It's about taking the pictures using the best light possible and showing off the way each area comes to life. Think model home photos.
Enjoy...these may be the best pictures to remember your home |
www.delena.com |
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